FIFA Women’s Football Strategy: 2018 – 2027
The FIFA white paper "FIFA Women's Football Strategy 2018-2027" outlines FIFA’s long-term plan for developing women's football globally. The strategy focuses on three key objectives: growing participation, enhancing the commercial value of the women’s game, and building a strong foundation to sustain its growth. FIFA aims to increase the number of female players to 60 million by 2027, while also supporting member associations in developing youth leagues and implementing women's football strategies. The strategy also emphasizes improving governance and leadership within the sport by fostering more female representation in decision-making roles. Additionally, FIFA plans to enhance the visibility and marketability of women's football through media partnerships, sponsorships, and digital platforms.
The strategy highlights the importance of leveraging key tournaments like the FIFA Women’s World Cup to promote gender equality and empower women worldwide. FIFA's approach includes expanding competitions, increasing investment in grassroots programs, and modernizing existing development structures. By aligning these efforts with broader global objectives, FIFA seeks to position women's football as a major driver of social change and create more opportunities for women in leadership, coaching, and administration within the sport.
Key Takeaways:
Goal of 60 million female players by 2027: FIFA aims to grow participation globally by broadening access to football for girls and women, particularly in underdeveloped regions.
Enhancing commercial value: FIFA plans to increase the commercial appeal of women's football through partnerships, media deals, and innovative marketing strategies.
Stronger governance and representation: The strategy calls for more women in leadership roles within football organizations and improved regulatory frameworks to support professionalization
You can read the entire strategy here.
