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Game, Set, Empower: A Comparative Instagram Analysis of Branding and Engagement in the Confederation of African Football (CAF) Women’s and Men’s Champions League
Marketing Women's International Football Institute Marketing Women's International Football Institute

Game, Set, Empower: A Comparative Instagram Analysis of Branding and Engagement in the Confederation of African Football (CAF) Women’s and Men’s Champions League

This research looked into how the Confederation of African Football (CAF) uses Instagram to promote its women's and men's Champions League tournaments. The study, conducted as a Master's Thesis, analyzed 674 Instagram posts (276 from the women's league and 398 from the men's) and also interviewed five experts in digital sports marketing, including those who manage CAF's digital presence.

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“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™
Marketing Women's International Football Institute Marketing Women's International Football Institute

“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™

The article "Winning the Women’s World Cup: Gender, Branding, and the Australia/New Zealand As One 2023 Social Media Strategy" examines the strategic use of social media by the As One bid committee to secure hosting rights for the 2023 FIFA Women’s World Cup.

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