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Promotions and Themes: An Empirical Analysis of Attendance Promotions and Themes: An Empirical Analysis of Attendance Factors in the National Women's Soccer League
Marketing Women's International Football Institute Marketing Women's International Football Institute

Promotions and Themes: An Empirical Analysis of Attendance Promotions and Themes: An Empirical Analysis of Attendance Factors in the National Women's Soccer League

This study looked into what makes people attend games in the National Women's Soccer League (NWSL), which has been growing quickly since 2013. Specifically, the researchers wanted to see how "themed events" (like Pride nights or cultural celebrations that create special atmospheres) and "promotions" (like discounted tickets or giveaways) affect game attendance.

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Visualizing the Rise of American Women's Soccer
Marketing Women's International Football Institute Marketing Women's International Football Institute

Visualizing the Rise of American Women's Soccer

This project, titled "Visualizing the Rise of American Women's Soccer," looks at the growth and increasing importance of women's soccer in the United States. The researcher used data visualizations, timelines, and different media to show important moments, players, and achievements in the sport's history.

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