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“We Are Doing a Job”: The 1971 Mexican Women’s Soccer Players and the Fight for Professionalism
Sport Development Women's International Football Institute Sport Development Women's International Football Institute

“We Are Doing a Job”: The 1971 Mexican Women’s Soccer Players and the Fight for Professionalism

The article discusses the struggle of Mexican women's soccer players for professional recognition during the 1971 World Cup held in Mexico. At this time, women playing soccer challenged existing social beliefs that confined women to the home and limited their participation in sports deemed only for men. The 1971 Mexican team performed very well, reaching the final, and the tournament itself attracted large crowds, showing the economic potential of women's soccer. Despite generating significant income for organizers and companies through ticket sales and advertising, the players themselves received little to no financial compensation for their efforts, time, and sacrifices.

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#SeAcabó: how a mass-mediated “social drama” made visible and confronted (subjective and objective) violence in women’s football in Spain
Marketing, Sport Development Women's International Football Institute Marketing, Sport Development Women's International Football Institute

#SeAcabó: how a mass-mediated “social drama” made visible and confronted (subjective and objective) violence in women’s football in Spain

The article "#SeAcabó: How a Mass-Mediated ‘Social Drama’ Made Visible and Confronted Violence in Women’s Football in Spain" examines how the non-consensual kiss between Luis Rubiales and Jenni Hermoso during the 2023 FIFA Women’s World Cup ignited a widespread social and political response. Using concepts like "moral shock" and "social drama," the study explores how this high-profile incident mobilized public discourse on gender inequality and violence in women's football.

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