Promotions and Themes: An Empirical Analysis of Attendance Promotions and Themes: An Empirical Analysis of Attendance Factors in the National Women's Soccer League

This study looked into what makes people attend games in the National Women's Soccer League (NWSL), which has been growing quickly since 2013. Specifically, the researchers wanted to see how "themed events" (like Pride nights or cultural celebrations that create special atmospheres) and "promotions" (like discounted tickets or giveaways) affect game attendance.