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Promotions and Themes: An Empirical Analysis of Attendance Promotions and Themes: An Empirical Analysis of Attendance Factors in the National Women's Soccer League
This study looked into what makes people attend games in the National Women's Soccer League (NWSL), which has been growing quickly since 2013. Specifically, the researchers wanted to see how "themed events" (like Pride nights or cultural celebrations that create special atmospheres) and "promotions" (like discounted tickets or giveaways) affect game attendance.
Game, Set, Empower: A Comparative Instagram Analysis of Branding and Engagement in the Confederation of African Football (CAF) Women’s and Men’s Champions League
This research looked into how the Confederation of African Football (CAF) uses Instagram to promote its women's and men's Champions League tournaments. The study, conducted as a Master's Thesis, analyzed 674 Instagram posts (276 from the women's league and 398 from the men's) and also interviewed five experts in digital sports marketing, including those who manage CAF's digital presence.
Visualizing the Rise of American Women's Soccer
This project, titled "Visualizing the Rise of American Women's Soccer," looks at the growth and increasing importance of women's soccer in the United States. The researcher used data visualizations, timelines, and different media to show important moments, players, and achievements in the sport's history.
Understanding fan pressures and its impact on football club sustainability: insights from the Colombian context
This study examines how fan expectations and pressures impact the sustainability of Colombian football clubs, with a specific focus on economic, social, and environmental dimensions. Researchers surveyed fans from various Colombian clubs to analyze their influence on club management decisions.
Exploring the determinants of women football players’ Instagram popularity
This study examines the factors that influence the Instagram popularity of women’s football players, focusing on how team branding, media recognition, and market size impact follower count and engagement. Using data from 1,386 professional women’s football players across five major European leagues, researchers found that account verification and a large team audience positively influenced a player's social media following and engagement.
Club Days at Scottish Women’s Football: SWPL Fan Engagement Report.
The report "Club Days at Scottish Women’s Football: SWPL Fan Engagement Report" provides an in-depth analysis of fan engagement in the Scottish Women’s Premier League (SWPL). The study highlights the league’s rapid growth in attendance, media visibility, and commercial investment since its formation in 2022.
The Unstoppable Rise of Mexican Women’s Soccer
The report "The Unstoppable Rise of Mexican Women’s Soccer" provides a detailed overview of the rapid growth and commercialization of Liga MX Femenil, the professional women’s soccer league in Mexico.
Media coverage and public opinion of hosting a women’s football mega-event: the English bid for UEFA Women’s Euro 2022
The article "Media Coverage and Public Opinion of Hosting a Women’s Football Mega-Event: The English Bid for UEFA Women’s Euro 2022" analyzes the interplay between media narratives and public sentiment regarding England's hosting of the UEFA Women's Euro 2022.