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Promotions and Themes: An Empirical Analysis of Attendance Promotions and Themes: An Empirical Analysis of Attendance Factors in the National Women's Soccer League
This study looked into what makes people attend games in the National Women's Soccer League (NWSL), which has been growing quickly since 2013. Specifically, the researchers wanted to see how "themed events" (like Pride nights or cultural celebrations that create special atmospheres) and "promotions" (like discounted tickets or giveaways) affect game attendance.
Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship
The article "Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship" by Jonathan A. Jensen and Danielle Kushner Smith explores whether companies are equally likely to renew sponsorships for women’s sports as they are for men’s. Analyzing over 750 event title sponsorships, the study finds no significant difference in retention rates between male and female sports sponsorships.