Looking for a specific women’s football research topic?
“Dribbling” the hegemonic media: alternative press in the propagation of women’s soccer
This paper analyzes how alternative digital media proposes new ways of processing information and allows greater visibility to marginalized topics by the hegemonic press, rearranging meanings with mass media and consumers.
Journalistic gaps in the coverage of men’s and women’s soccer matches: UNAM Pumas teams.
In Mexico, the viability of Liga MX Femenil is largely conditioned by the coverage and visibility given to it by the media. The journalistic coverage is analyzed, taken from three mexican newspapers: ―Reforma, La Jornada and Gaceta UNAM― during six short tournaments (2017-2022), including the two professional teams of the first division (los pumas and ‘las pumas’): men and women’s Mexican soccer teams of the Universidad Nacional Autónoma de México (UNAM).
Motivation for women’s football: a competing scales study
The purpose of this study is to compare measurement scales of sports fans’ motivations applied to women’s football.
Media Framing of Women’s Football During the COVID-19 Pandemic
This article examines British media coverage of women’s association football during the coronavirus (COVID-19) pandemic, to identify how the media framed the women’s game and how these frames could shape the public perceptions of it.
Identifying Strategies for Attracting Sponsors in the Women's Football League of Iran
The purpose of this study was to identify strategies attracting sponsors for Iranian women's football league.
Levelling the field? The English Football Association's promotion of their men's and women's national teams through Twitter
This study examines and compares the coverage of both the England men's and women's national football teams by their governing body, The Football Association (FA), immediately before, during and immediately following their respective 2020 and 2022 European Championships.
The soft power of Arab women’s football: changing perceptions and building legitimacy through social media
This study examines the capacity of Arab women’s football committees to engage soft power to challenge local and international perceptions of gender norms and gain acceptance in the region.
More than just a game’: family and spectacle in marketing the England Women’s Super League
This study employed observation at WSL matches and interviews with personnel involved in the League to identify how the FA conceptualised the WSL as a product in its first three years.
“The American Outlaws Are Our People”: Fox Sports and the Branded Ambivalence of an American Soccer Fan at the 2019 FIFA Women’s World Cup
Drawing on fan studies, sports media studies, media industries studies, and participant observation of the American Outlaws, this essay analyzes specific aspects of the 2019 FIFA Women’s World Cup as televised by Fox Sports in the wider context of soccer’s evolving place within the American sports media marketplace.
Superpowerful but superinvisible? Women's football and nation in presidential discourse in Colombia, 2010-2018
An empirical analysis of public conversation surrounding women’s football in Colombia from 2010-2018.
The demand for women's league soccer in Germany
Article analyzing the attendance of the women’s league in Germany over a 10 year period, exploring potential trends and reasons for attendance differences.